Retention Officer

Role Title: Retention Officer

Salary: £32,089 to £37,604 (Location dependant salary-Role available from London or Chard, Somerset)

Location: London/Chard, Somerset (Hybrid)

Tenure: Permanent Full Time

ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty. As part of the ActionAid Federation, we work with women and girls, our partners, and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want.

Are you a keen advocate of women and girls’ rights in emergencies? 

Are you a creative and data-driven marketer with a passion for engaging supporters and making a real impact? 

Do you want to be part of an organisation that is driving positive change worldwide?

Then we'd love to hear from you! Join ActionAid UK as a Retention Officer and play a crucial role in strengthening supporter relationships and securing long-term funding for our mission to end poverty and injustice.

At ActionAid UK, we believe that every supporter plays a vital role in our work. As a Retention Officer, you will help shape the way we connect with donors, ensuring they remain engaged, inspired, and committed to our cause. You will work within the Individual Giving team, delivering innovative, multi-channel campaigns that maximise retention and increase the lifetime value of our supporters. This is an opportunity to experiment with new ideas, data-driven insights, and cutting-edge digital approaches to create powerful supporter experiences. You’ll be at the forefront of transforming the way we communicate, ensuring every donor feels valued and connected to the impact of their support.

What You’ll Be Doing

• Developing and delivering engaging fundraising campaigns across direct mail, email, and digital platforms, ensuring supporters stay connected to our cause.

• Creating meaningful supporter journeys, using data insights to segment, personalise, and optimise communications for maximum engagement.

• Analysing campaign performance, gathering insights, and applying learnings to improve future retention strategies.

• Collaborating with internal teams across Data and Insight, Digital Marketing, and Supporter Engagement to create integrated, seamless experiences for donors.

• Supporting emergency appeals, ensuring we can respond quickly and effectively to humanitarian crises.

• Championing innovation, bringing fresh ideas and creative solutions to our fundraising efforts.

You are a motivated and results-driven supporter marketer with a strong understanding of supporter retention and direct marketing. You thrive in a fast-paced environment and are passionate about using data, creativity, and digital innovation to engage audiences.

You will bring:

• Experience in direct marketing campaign development, from planning to execution and evaluation.

• A data-driven mindset, with knowledge of segmentation, targeting, and personalisation to enhance supporter engagement.

• Strong project management and organisational skills, ensuring campaigns are delivered on time and within budget.

• A collaborative approach, working effectively across teams to develop impactful supporter experiences.

• A commitment to ActionAid UK’s mission, feminist values, and social justice principles.

What We Offer

At ActionAid UK, we empower our team to drive change, innovate, and make a lasting impact. As a Retention Officer, you’ll benefit from:

• A dynamic, supportive environment, where your ideas and creativity are valued.

• Opportunities for professional development, with access to training and mentorship.

• Flexible working arrangements, supporting your work-life balance.

• The chance to work on campaigns that make a real difference, helping to transform lives and communities.

If you’re ready to take on an exciting and innovative role where your marketing skills can help change the world, apply today to join ActionAid UK as our Retention Officer. Let’s inspire lasting change together!

Due to the nature of this role, the successful candidate will be asked to participate in criminal records checks at the point of offer.

Additional Information:

Diversity, Equality, Inclusion and Belonging:

Diversity, Inclusion and Belonging are key to our organisational culture. We are on a journey to become not only an anti-racist organisation but one that proudly

celebrates the diversity of all applicants and employees. We look forward to you bringing your full self to work, proudly sharing your unique perspective and helping us to shape our combined future. We especially welcome applications from those from underrepresented/marginalised communities.

AAUK is a disability Confident Committed organisation and as such any candidate that declares a disability will be shortlisted for interview if they meet the essential criteria for the role.

Referencing and Safeguarding:

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include safeguarding, criminal records and terrorism

finance checks. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

ActionAid UK is committed to preventing any form of sexual harassment, exploitation, and abuse (including child abuse and adult at-risk abuse) and responding robustly when these harms take place. We expect all ActionAid UK Staff and ActionAid UK Representatives to share this commitment. We will not tolerate our Staff or other representatives carrying out any form of sexual harassment, exploitation or abuse towards anyone we come into contact with through our work.

Working practices:

ActionAid is committed to supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.

ActionAid UK has a hybrid working policy for many of our roles. The requirement will vary from team to team and the responsibilities of individual roles. As a minimum, all colleagues are expected to attend the office 12 days per year, plus additional time for induction, training, and “Company Connection days.” Some roles may require in- office attendance on all days and if so, these will clearly be marked as in-office

roles.

Please note that ActionAid UK does not offer fully remote working

options. We encourage you to discuss hybrid working expectations at interview.

Recruitment Processes:

Please note that ActionAid UK may review, shortlist and interview candidates prior to the closing date so we encourage all candidates to apply as soon as possible.

If we receive a very high response, we may close the vacancy early and will not accept further submissions.

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Job Description