Request for proposal: Legacy Propensity Model
ActionAid UK is looking to build a Legacy Propensity model to enhance supporter communication segmentation and gain insight into a warm audiences’ propensity to engage with Legacy giving.
Objective:
This request for proposal (RFP) is established on behalf of ActionAid UK to pitch for the opportunity to quote for and build a Legacy Propensity model which AAUK can continually use to identify potential legacy prospects and build targeted legacy campaigns.
Requirements:
The following are some of the requirements expected from the propensity model and agency/consultant provider:
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Experience of developing a legacy propensity model across the charity sector
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Accurate and up to date compliance and data storage knowledge
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Relevant legislative and regulatory knowledge
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Willingness to work in collaboration with AAUK’s legacy and data teams, open and flexible to the needs and feedback of AAUK when developing the model
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Transparency on build timelines and how much ongoing support AAUK will need on the model
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Quantitative and qualitative metrics used in the model
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Can be used across all warm supporter communication types
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Compatible with Microsoft Dynamics
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Values in line with AAUK’s values and policies, including but not limited to: sustainability, feminist leadership principles and anti-racism and decolonisation.
Process and timeline:
Deadline to tender for this contract is 9/12/24. Submissions will be reviewed following this and shortlisted suppliers will then be invited to interview.
You are welcome to ask questions before you submit your proposal. Please contact commercialUK@actionaid.org.
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