Retention Manager

Role Title:  Retention Manager

Salary: up to  £47,822 P/A

Location: London

Tenure:  Permanent 

ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty.    As part of the ActionAid Federation, we work with women and girls, our partners, and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want.  

Are you a keen advocate of women and girls’ rights in emergencies?

Are you a strategic thinker passionate about making a difference? 

Then we'd love to hear from you!

ActionAid UK is looking for a dynamic and dedicated Retention Manager to join our Public Fundraising team. 

This role offers the chance to work on impactful campaigns and contribute to our mission of social justice and equality. As Retention Manager, you will collaborate with the Head of Supporter Retention to plan and execute retention strategies, focusing on maximising supporter value through trading activities and virtual giving. You’ll manage all aspects of direct marketing campaigns, ensuring they are on brand, on time, and within budget. 

Within this role you'll have the opportunity to analyse supporter and behavioural data; spotting trends, reporting and analysing fundraising data will be really important in helping you understand our audiences and supporters. You will do this by working with a diverse stakeholders including Retention, Acquisition, members of supporting teams, AA-federation members, suppliers, and agencies. 

Reporting to the Head of Supporter Retention, you will plan and deliver integrated appeals including virtual giving trading products, retention campaigns, and developing engaging supporter journeys (including nursery/first 12-months supporter life-cycle).

Leading by example, you’ll support team members’ development and work with Data, Analysis, and Insight teams to create high-quality supporter journeys. Additionally, you’ll provide support for budget processes and present innovative business proposals. You will deputize for the Head of Supporter Retention, engage with various departments to achieve organisational objectives, and promote a positive and innovative working environment. As a line manager, you’ll coach team members, conduct regular 1:1s, set objectives, and manage performance issues proactively. 

We’re looking for someone with a strong affinity for ActionAid’s vision, proven experience in donor journeys and direct marketing, and excellent interpersonal skills. Desirable skills include experience in the not-for-profit sector, knowledge of digital channels, and familiarity with Microsoft Dynamics CRM. 

Join us for impactful work, professional growth, and an inclusive environment committed to feminist behaviours and anti-racist storytelling. If you are ready to take on a challenging and rewarding role that makes a real difference, apply now to join ActionAid UK as our next Retention Manager! 

Due to the nature of this role, the successful candidate will be asked to participate in criminal records checks at the point of offer.

Additional Information:

Diversity, Equality, Inclusion and Belonging:

Diversity, Inclusion and Belonging are key to our organisational culture.  We are on a journey to become not only an anti-racist organisation but one that proudly celebrates the diversity of all applicants and employees.  We look forward to you bringing your full self to work, proudly sharing your unique perspective and helping us to shape our combined future. We especially welcome applications from those from underrepresented/marginalised communities.

AAUK is a disability Confident Committed organisation and as such any candidate that declares a disability will be shortlisted for interview if they meet the essential criteria for the role.

Referencing and Safeguarding:

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include safeguarding, criminal records and terrorism finance checks. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

ActionAid UK is committed to preventing any form of sexual harassment, exploitation, and abuse (including child abuse and adult at-risk abuse) and responding robustly when these harms take place. We expect all ActionAid UK Staff and ActionAid UK Representatives to share this commitment. We will not tolerate our Staff or other representatives carrying out any form of sexual harassment, exploitation or abuse towards anyone we come into contact with through our work.

Working practices:

ActionAid is committed to supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.  

ActionAid UK has a hybrid working policy for many of our roles.  The requirement will vary from team to team and the responsibilities of individual roles.  As a minimum, all colleagues are expected to attend the office 12 days per year, plus additional time for induction, training, and “Company Connection days.”  Some roles may require in-office attendance on all days and if so, these will clearly be marked as in-office roles.  

Please note that ActionAid UK does not offer fully remote working options.  We encourage you to discuss hybrid working expectations at interview.

Recruitment Processes:

Please note that ActionAid UK may review, shortlist and interview candidates prior to the closing date so we encourage all candidates to apply as soon as possible.  

If we receive a very high response, we may close the vacancy early and will not accept further submissions.  

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Provisional Job Description